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One Minute With … Mphothe Elizabeth Mokoena: People Want To Feel Human Connection

One Minute With … Mphothe Elizabeth Mokoena: People want to feel human connection

Marketers are better able to connect with their consumers by “leading with the heart first”, says Mphothe Elizabeth Mokoena, Unilever’s director of HomeCare in Africa… If they can do this, she says, they will be able to position their brands as being helpful.

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