Licensed Character Management
Live events are crucial to ensuring the longevity of many licensed characters and equally beneficial to brands reaching their target market through an audience of captivated children. Public engagement in the right setting with the right exposure delivers a consistent and loyal fan base. Exposure Marketing has been the official Live Events Licensee for Barney, the world’s most loved dinosaur, since 2005. We can manage live events for selected characters nationwide through our Masterbrand program for licensed characters.
Management of licensed characters includes: