In keeping with the need to provide parents with information in different formats, MamaMagic Milestones was launched in 2014 and drives content on the MamaMagic website and in print. Milestones™ magazine provides fresh, in-depth and insightful content to thousands of families, free of charge. This quarterly publication is circulated via key distribution points on-shelf and online. This includes the MamaMagic exhibition, baby clinics, gynaecologist and paediatrician rooms and digital downloads. Visit www.mamamagic.co.za/milestones/ to view the online magazine. The magazine offers brands an array of multimedia opportunities, online, in print and instore to engage with parent readers.