Power of Mom
Power of Mom is South Africa’s first Marketing-to- Moms conference. The Power of Mom conference is a 1-day executive conference that empowers brands, managers and business owners to tap into the minds and hearts of the influential community of moms. Insights and findings from the Power of Mom survey report, which compiles information from thousands of South African moms on brand perception, how they want to be marketed to, how they shop as well as their social media habits will also be shared. Brands will be guided on strategy development, targeting, and will be equipped with a host of industry insights, best practices and practical tips to include in their marketing toolkit.