MamaMagic Baby Expos
Year: From 2009

Scope of work:

Exposure Marketing are the pioneers behind Africa’s first, longest-running and most trusted consumer exhibition, MamaMagic® Baby Expo®. The team have consistently delivered an award-winning exhibition that has delighted millions of young families across South Africa since 2005.  This exhibition is a full 360-degree execution which includes sales, sponsorship, activation, marketing, operations and logistics.

The MamaMagic® Baby Expo® is the largest parenting and pregnancy exhibition in Africa. With multiple awards under its belt and rave online reviews, the MamaMagic® Baby Expo® is your one-stop parenting shop.

From educational parenting talks, product demos, giveaways, Barney and hundreds of exhibitors, MamaMagic® Baby Expo® is a retail experience no brand should miss out on.  Focused on connecting the Mom-sumer with parenting brands up close and in-person, the Mama Magic Expos is the sensory engagement in your marketing mix that will build lifetime relationships with moms.