by TheBrandRace | Oct 5, 2022
With a brief to celebrate and empower mothers from Pampers Premium Care, Exposure Marketing conceptualised and executed a campaign aimed at empowering moms through a bit more focus on their own self-care. The campaign also entailed equipping new mothers in a very...
by TheBrandRace | Oct 5, 2022
In response to the pandemic and to increase the access of experts to parents in South Africa, Exposure Marketing hosted a series of Instagram Lives. Essential conversations with various experts on the MamaMagic platform gave families access to the most important and...
by TheBrandRace | Sep 28, 2022
Exposure Marketing produced mini-episodes of 3-5 minutes, with bloggers and experts. The content centred on empowering parents to deal with daily scrapes, burns or broken limbs etc, with advice from South African experts. Our team was responsible for concept scripted,...
by TheBrandRace | Sep 28, 2022
Brands in the baby category had to be extra creative during the COVID period, to interact with the mom market. Exposure Marketing’s strategic conceptualisation and production of an on-demand parenting programme, Lights Camera Baby fulfilled the interaction between the...
by TheBrandRace | Sep 28, 2022
A full end-to-end campaign conceptualised by the Exposure Marketing Team, Top Toy was created as an opportunity for Toy creators and promotors to demonstrate and put their products into the hands of active consumers within the correct target audience. Hosted just...