COVID reset: Understanding South African customers’ needs and expectations
Ivan Moroke/July 2021 For the most part, the conversation in marketing circles has been that digital transformation...
Instagram Launches ‘Add Yours’ Sticker to Facilitate More Engagement in Stories
By Andrew Hutchinson Content and Social Media Manager Oh look, Instagram is once again following the lead of TikTok...
Zoom is piloting ads for free users
Aisha Malik Zoom is introducing a pilot advertising program that will show ads to users on its “Basic” free tier. The...
BABY, we’re BACK
MamaMagic is back, with the exhibition that you have all been waiting for! It's been a long time coming, but the dates...
Facebook is changing its name to Meta
Katie Canales, Business Insider US Faceebook said Thursday it's changing its name to Meta. The name change will affect...
Why sponsorship is key to powerful marketing
BY SUSAN FRIEDMAN Updated on January 07, 2021 Sponsorships are the financial or in-kind support of activities....
Boldly pivoting for a new landscape
As businesses scrambled to survive the lockdown restrictions, “pivot” became the buzzword on everyone’s lips. For...
3 Marketing Lessons We Can Learn From Netflix’s ‘Squid Game’
By Pierre Subeh October 8, 2021 The success of this viral South Korean survival drama has many valuable marketing...
#EcomAfrica: Building a digital brand experience for winning customers
BY: DANETTE BREITENBACH Despite digital being around for many years, the concepts of digital transformation and...