Despite the depth of hope we held for 2021, the discomfort of 2020 still seeped through the cracks. The challenges grew, the traditions we upheld waned, the fear of tomorrow stayed, and our priorities were reordered. But it is in discomfort that we grow beyond our...
Marketers are better able to connect with their consumers by “leading with the heart first”, says Mphothe Elizabeth Mokoena, Unilever’s director of HomeCare in Africa… If they can do this, she says, they will be able to position their brands as being helpful....
Being a small business in this environment isn’t easy; the past 12 months have been extremely challenging for SMEs operating in the travel, hospitality, beauty and food and beverage sectors, among others. According to a recent survey by SME financier Retail Capital,...
Ethos bleeds into your company culture. It’s an extension of yourself that you share with an audience. As an extension of myself, The Brand Race is a full Digital Marketing Agency that thrives on a creatively cultured and chaotically structured environment....
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