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One Minute With … Mphothe Elizabeth Mokoena: People want to feel human connection
Marketers are better able to connect with their consumers by “leading with the heart first”, says Mphothe Elizabeth Mokoena, Unilever’s director of HomeCare in Africa… If they can do this, she says, they will be able to position their brands as being helpful....
The Popi Act and its impact on marketing a small business
Being a small business in this environment isn’t easy; the past 12 months have been extremely challenging for SMEs operating in the travel, hospitality, beauty and food and beverage sectors, among others. According to a recent survey by SME financier Retail Capital,...