Brands in the baby category had to be extra creative during the COVID period, to interact with the mom market. Exposure Marketing’s strategic conceptualisation and production of an on-demand parenting programme, Lights Camera Baby fulfilled the interaction between the Huggies brand and moms. The project encompassed an end-to-end campaign with Huggies as the headline sponsor.
Exposure Marketing skillfully brought all its knowledge, experts, marketing, creativity and production prowess to this campaign.
