After a treacherous year, it’s easy to feel depleted. But we thought we would fill your cups with optimism. With vaccines picking up speed, news of the under 35 years olds joining the vaccination queue, and Projeni Pather, MD of Exposure Marketing at the helm of lobbying the government for the reopening of exhibitions; we are confident that you should save the date! The long-awaited 52nd MamaMagic Baby Expo is scheduled to reopen from the 25th-28th November 2021, in a new venue.
“The TicketPro Dome, home to the Expo since 2005, has been sold, and while we are grateful for the foundation the Dome provided, the many brilliant memories we created, the friends we made, and the brands we launched at this unforgettable venue; we are also excited to explore new possibilities at a new home,” she says.
“It has been many, many months since we have been able get together face-to-face, connecting brands with parents to drive sales and increase brand awareness. The exhibition experience has been sorely missed, as much for us, on the organisational side, as for our clients and visitors, so we are thrilled to announce the resumption of the Expo at the end of 2021.”
Over the past 17 years, the MamaMagic exhibition has provided a sought-after platform to launch new brands and enable existing brands to flourish and become household names in their target markets. “The effects of the pandemic have taught us that change is inevitable and sometimes beyond our control; and that flexibility in our offering is key to our success,” adds Projeni. “We have successfully maintained our excellent reputation as a knowledge resource and showcasing platform by taking our connections completely online for the duration of the closure of the exhibition industry.”
The transformation to digital proved to be a successful move and has allowed the brand to continue to increase its following nationally as new parents continue to discover and align themselves with MamaMagic online.
“As the exhibitions industry starts to reopen, MamaMagic will be able to retain the best of both experiences, but we cannot wait to introduce your brands, in-person, to all our new moms and dads at our 52nd MamaMagic Baby Expo. We will update you with further details of our upcoming expo and our 2022 exhibition calendar will be released soon,” she says.
