Marketers are better able to connect with their consumers by “leading with the heart first”, says Mphothe Elizabeth Mokoena, Unilever’s director of HomeCare in Africa… If they can do this, she says, they will be able to position their brands as being helpful.
Exposure Marketing Celebrates South African Youth
Exposure Marketing Celebrates South African Youth with an Exclusive Exhibition Masterclass for Students from Tshwane...
