The Baby On Board Online Competition was created to bring Pampers Premium Care forward as a brand that cares for the wellbeing of moms and babies. Thousands of families were impacted by the coronavirus pandemic and subsequent lockdown; therefore hosting such a competition in collaboration with Pampers was a heart-warming initiative to keep the market engaged.
The Baby On Board campaign, sponsored by Pampers Premium Care and a range of other sponsors, rewards one lucky pregnant mom in South Africa with a high-value Pregnancy Starter kit. This very successful competition offers a perfect sponsorship opportunity and aims to create brand awareness, incentivise brand engagement, and increase consumer interaction.
The competition is hosted at the MamaMagic Baby Expos, where physical entries are accepted and online since the Covid-19 restrictions came into play. Since the online element was launched back in July of 2020, we have gathered over 40 000 entries and amassed a large community of highly engaged moms.