Bestmed wanted to use the MamaMagic digital platforms to capture the pregnancy and young parenting market in South Africa.

The Bestmed Healthcare Directory concept was developed and rolled out by the MamaMagic team in March 2021. The Healthcare Directory provides moms with current listings of local healthcare practitioners like dentists, gynaecologists and paediatricians, giving Mom instant access to the help she needs when she needs it.

Sponsored by Bestmed, the Healthcare Directory page also showcases updates on the medical scheme’s family healthcare plans with quick-link access, encouraging prospects to further explore Bestmed’s family packages.

Bestmed is also the head sponsor of the Pack Your Suitcase campaign, a holiday competition that rewards one lucky family of 4 an all-expenses-paid holiday anywhere in South Africa. Incorporating exciting monthly mini-challenges and a simple entry mechanism, the Pack Your Suitcase Campaign has had moms engaged from start to finish.

In addition to these dedicated campaigns, Bestmed was also a sponsor on the popular Baby On Board competition and able to leverage awareness through its regular iterations across various channels.