The Exposure Marketing team strategically conceptualise and execute creative campaigns to launch brands to a captive market.

The team was tasked with promoting new stores, for Chelino, a specialist baby retailer.

For maximum reach during the launch period, a hybrid activation was decided upon with a live-streamed store opening. In addition to the regular social media platforms, Exposure Marketing conceptualised the full digital campaign, including the Geo segmenting for the launch.

Three Chelino stores were included in this successful launch campaign: Greenstone, Centurion and Kolonnade.