The marketing landscape in South Africa requires brands to be diverse, eager to learn and adjust with ease — especially if they’re looking to capture this country’s particular audience. Read more
Let’s start with a strong statement: hashtags are immensely important on Instagram. You don’t think so? You don’t believe that they work? Well, I have to say that you are doing something wrong then. 😉 Today I’ll guide you through tips for choosing the right hashtags,...
An online reputation strategy is different to a traditional one, as it requires you to establish an entirely new presence for your brand. Wondering how to do just that? Read more
Kids Insights issued a report revealing some of the differences in kids attitudes, behaviour and consumption that have changed since the outbreak of coronavirus. Read more
Jason Kubheka, Social Media Manager at VMLY&R has written an article about how to guide your business to improving engagement and increasing social presence during the lockdown. Social engagement has never been more important to your brand, or more meaningful to...
Podcast on HR Matters Given the current situation we all find ourselves in as businesses, many of us need to make some tough decisions. AAXO’s chairperson, Projeni Pather recently had an in-depth discussion with Riaan Viljoen from Viljoen Attorney’s on HR matters to...
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