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GeoPoll Report: Consumer brand perceptions in South Africa
The social and economic disruption of the past year has impacted how consumers across the globe interact with brands. In South Africa, record-high unemployment rates and reduced incomes mean consumers have less money to spend and are therefore more discerning about...
Ramaphosa Address Wishlist | Events industry wants reprieve
Many industries are waiting with bated breath to hear what the President will say. One of them is the events and exhibition industry which has been severely affected by lockdown restrictions. Projeni Pather, chair of the Association of African Exhibition Organisers...
One Minute With … Mphothe Elizabeth Mokoena: People want to feel human connection
Marketers are better able to connect with their consumers by “leading with the heart first”, says Mphothe Elizabeth Mokoena, Unilever’s director of HomeCare in Africa… If they can do this, she says, they will be able to position their brands as being helpful....
Virtual vs. hybrid – where to from here?
The move to online events driven by decreasing event capacities under the various COVID Alert levels birthed a “new normal”, which we, in the events industry, have accepted and strive to deliver. However, the months of lockdown, and the move to online...