Dis-Chem Baby City announced as Headline Sponsor at MamaMagic Baby Expo 2022

Exposure Marketing is pleased to announce the return of Baby City, powered by Dis-Chem, as the official retail and headline sponsor for all four of the upcoming MamaMagic Expos in 2022. Since Dis-Chem’s acquisition of the Baby City chain in 2021, it has opened three additional Baby City Stores. All Baby City stores now have a Mom and Baby clinic that offers specialised mom and baby health care programmes, such as immunisation and expert advice.

The acquisition also means that Dis-Chem Baby City’s sponsorship of the MamaMagic Baby Expo has been refreshed to include an even wider range of products and services, including a Baby Clinic within their pop-up store at the expo. The Dis-Chem Baby City store will comprise a wide range of exhibitors from clothing, travel systems and baby monitors to breast pumps. The Baby Clinic will be an added benefit to visitors at the expo. This sponsorship by Dis-Chem Baby City adds even greater value to all families attending the MamaMagic expo, so be sure to save the date and attend the expo. Since 2005, MamaMagic has been a trusted facilitator and guide for moms and dads in their parenting journey, and the reopening of this popular expo is eagerly anticipated by moms and dads across the country.

“Dis-Chem strives to offer its consumer a service that meets their needs; a full in-store experience.  With Baby City now part of our group offering, we will do the same both in-store and at the expos.  The partnership with the MamaMagic Baby Expo is a crucial platform for engaging with our consumers and giving them a refreshed experience of our pop-up store nationally,” said Ronald Govender, head of FMCG at Dis-Chem.

Attendees at the MamaMagic Baby Expos can look forward to a host of exhibitor offerings, not-to-be-missed expo specials, refreshing live entertainment, expert parenting advice, must-enter competitions, and VIP goodie bags to make their shopping experience that much more rewarding. These exhibitions mark the safe return to in-person events for the community and provide an unmissable opportunity for parenting brands to engage with this valuable sector in person.

“MamaMagic Baby Expo has always been the ideal occasion for parents to ‘test-drive’ products, take advantage of one-off specials, experience innovation, and feel part of a community. Being locked out of these opportunities has left parents with an even deeper desire for these experiences. Brands exhibiting at MamaMagic have the opportunity to connect with a targeted audience who are yearning for engagement,” commented Warren Murray, MamaMagic Brand Director.

Visitor safety and security are of utmost importance, and adherence to COVID-19 protocols, including the mandatory use of face masks, adequate sanitisation, and commitment to maximum capacity guidelines, will be strictly enforced.

Save the date and book your stand now by emailing sales@mamamagic.co.za

7-10 April 2022Gallagher Convention Centre, Johannesburg

29 July – 31 July 2022Durban Expo Centre, Durban

28 October – 30 October 2022Cape Town International Convention Centre, Cape Town

1 December – 4 December 2022Gallagher Convention Centre, Johannesburg



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