Oh look, Instagram is once again following the lead of TikTok with a new feature, what an astounding surprise this is.
Instagram has launched a new ‘Add Yours’ sticker for Stories, which enables users to prompt others to respond to their Stories content, in order to create more engaging reply threads to Stories posts.
Now, users can add the new ‘Add Yours’ sticker to their Stories frame, with the example using an ‘outfit of the day’ prompt, calling for followers to respond with their own #OOTD image.
When users respond, they’re added to the profile bubble listing on the sticker, which, when tapped, enables users to go through all the other responses to the thread, building a response chain within Stories that can help prompt more engagement.
Which sounds a lot like TikTok’s Duet feature, which often sees many users adding to a Duet chain, creating long, interactive streams of content based on the original theme.