For the most part, the conversation in marketing circles has been that digital transformation has proved to be more valuable than ever during the pandemic. But is that all a brand needs to do to be relevant in these uncertain times, and in the future? Is it all just about convincing the C-suite to fully embrace digital maturity and we’re all set?
A recent survey by Kantar shows that when it comes to customers’ needs and expectations, South African consumers want more. They want businesses to be more helpful than ever in a time where they need it most. And many business owners have heeded the call, with 75% increasing or introducing e-commerce options, 67% pivoting their businesses to adapt to new conditions, and 75% investing in marketing and innovation.1