Stop hiding behind your screen

Stop hiding behind your screen

By Projeni Pather Managing Director, Exposure Marketing   The past two years have presented brands with the opportunity to build relationships online and in social media, but now it’s time to drive sales through physical interaction. 2022 sees the demand...
Exhibitions are Commercial Marketplaces!

Exhibitions are Commercial Marketplaces!

By Projeni Pather, AAXO Chairperson An exhibition is a temporary commercial marketplace, where one or more sellers display their goods and services to their customers/buyers. We are confident that, given the nature of an exhibition, it should be allowed to operate...