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Boldly pivoting for a new landscape
As businesses scrambled to survive the lockdown restrictions, “pivot” became the buzzword on everyone’s lips. For those who managed to adapt quickly to the change, though, it has been game-changing. Exposure Marketing, specialists in marketing to moms, believes that...
3 Marketing Lessons We Can Learn From Netflix’s ‘Squid Game’
By Pierre Subeh October 8, 2021 The success of this viral South Korean survival drama has many valuable marketing lessons any brand can use to increase revenue, proving that there is no one-size-fits-all marketing technique. Whether you like to spend your weekends...
#EcomAfrica: Building a digital brand experience for winning customers
BY: DANETTE BREITENBACH Despite digital being around for many years, the concepts of digital transformation and digital as the new normal are still being bandied around. The recent Ecom Africa 2021 conference hosted a panel discussion that examined what multichannel...Three things to learn from the global Facebook outage
The Facebook outage left social media users shook after they realised that they can’t access Facebook, Instagram and WhatsApp. Although this outage caused a lot of headaches for brands, media update’s Talisa Carlson takes a look at the the good that came out of it. If...