Chelino Store

Chelino Store

The Exposure Marketing team strategically conceptualise and execute creative campaigns to launch brands to a captive market. The team was tasked with promoting new stores, for Chelino, a specialist baby retailer. For maximum reach during the launch period, a hybrid...
Mustela Campaign

Mustela Campaign

Exposure Marketing’s relationships with notable parenting influencers in the country equipped us with the expertise to guide Mustela with their influencer campaign. Smart moms know that the most reliable recommendations come from other moms in the same circumstances,...
PURITY Parent Talk

PURITY Parent Talk

The Exposure Marketing conceptualised and pitched a 7-part talk-show series of 10-15 minute episodes, helping real moms and dads at different stages in their parenting journeys. The show entailed full production, from scriptwriting to shooting and editing, all...
Bestmed Awareness Campaigns

Bestmed Awareness Campaigns

Bestmed wanted to use the MamaMagic digital platforms to capture the pregnancy and young parenting market in South Africa. The Bestmed Healthcare Directory concept was developed and rolled out by the MamaMagic team in March 2021. The Healthcare Directory provides moms...
Pampers Baby On Board Competition

Pampers Baby On Board Competition

The Baby On Board Online Competition was created to bring Pampers Premium Care forward as a brand that cares for the wellbeing of moms and babies. Thousands of families were impacted by the coronavirus pandemic and subsequent lockdown; therefore hosting such a...