by TheBrandRace | Sep 28, 2022
The Exposure Marketing team strategically conceptualise and execute creative campaigns to launch brands to a captive market. The team was tasked with promoting new stores, for Chelino, a specialist baby retailer. For maximum reach during the launch period, a hybrid...
by TheBrandRace | Dec 10, 2021
Exposure Marketing’s relationships with notable parenting influencers in the country equipped us with the expertise to guide Mustela with their influencer campaign. Smart moms know that the most reliable recommendations come from other moms in the same circumstances,...
by TheBrandRace | Dec 9, 2021
The Exposure Marketing conceptualised and pitched a 7-part talk-show series of 10-15 minute episodes, helping real moms and dads at different stages in their parenting journeys. The show entailed full production, from scriptwriting to shooting and editing, all...
by TheBrandRace | Dec 9, 2021
Bestmed wanted to use the MamaMagic digital platforms to capture the pregnancy and young parenting market in South Africa. The Bestmed Healthcare Directory concept was developed and rolled out by the MamaMagic team in March 2021. The Healthcare Directory provides moms...
by TheBrandRace | Dec 9, 2021
The Baby On Board Online Competition was created to bring Pampers Premium Care forward as a brand that cares for the wellbeing of moms and babies. Thousands of families were impacted by the coronavirus pandemic and subsequent lockdown; therefore hosting such a...